In older days advertisements targeted a general populace by invoking human love and compassion while selling their products. Commercials and media messages often included every aspect of society--mothers, doctors, nurses, fathers, children, and adolescents. However lately all forms of media (in particular how the sexes views each other) is targeting adolescents by using gender-specific sexuality to invoke continued interest. By using misleading enticement of the opposite sex, the woman is viewed as desirous sexual beings, less dominate sex, and easily subdued by ways of violence and/or seductions of sorts.
International fashion moguls, particularly such as Dolce&Gabbana have faced much controversary after consumers complained of one of their advertisements in which a man subdues a woman by her wrists in a sexual manner. Spain's Labour and Social Affairs Ministry branded the campaign as illegal and humiliating to women, stating the woman's body position had nothing to do with the product they were selling. Dolce&Gabbana have had to pull ads multiple times because it offended and/or contained questionable creative license.
In most media outlets women are portrayed in a disgustingly sexual manner especially in music videos of rappers and rockers in particular. Women are viewed for their assets, seemingly proudly becoming nearly (and in some cases completely) nude, because being portrayed in a sexual and enticing manner makes them desirous to the opposite sex. Rappers boast of all the many women they have sexually dominated and rockers tell of their sexual escapades.
(i.e. Lil Wayne's Alphabet B******:
Well the A is for Ashley
she always ask for me to take it out her p****
put it right in her a** and the
B is for Brittany she bright in the class and
she be hatin on Ashley 'cause she tight in the a**
and Hinder's Room 21:
Wanna know what happened next
Take a wild guess
I stumbled up the stairs
To room 21
I walked in and saw her on the bed
There was nothing to be said
When we were done
She said she loved the taste of my oh oh oh)
If a woman is not being praised by a high sexual prowess then she is referred to in a derogatory manner, especially if she has respect enough for herself and her body to not put herself on display. However the way women are being displayed is completely unrealistic, as is their body type. The average woman is 5' 4", weighs 145 lbs., and wears between a size 11-14. Her measurements are approximately 36"/30"/41". If Barbie were a real person, she would be 6' 0", weigh 100 lbs., and wear a size 4. Her measurements would be 39"/19"/33". The average's woman waist is 34" so the average dress size is 10-14 ranging to 156 pounds, while video vixens and the women most media coins as the "average woman is 100-120 pounds". Even the barbies have not been spared of the maximizing of slenderizing woman.
Sexuality and sensuality, as it has always been seen in both lights and nearly as one. A method used in art once a tasteful thing now used by the web and media as a necessity. Women are targeted to get women to buy their products for their beauty appeal, glamour, and security. In reality, in her pursuit for approval from the opposite sex she advertises herself as insecure, in need of an outside factor to make her feel like a woman and her need to be wanted. By the process of pathos, arousing emotions in both males and females, the artist/company receives interest to from both sexes.
Others may see these things as creative license, promoting one's product in an appealing manner to catch the attention of consumers. Others may see it as women's fault for encouraging it, and allowing themselves to be portrayed in that manner. And others may simply say it is marketing a woman's want to be desirous and feminine. The latter can be done in other ways. Creative license is the ability to market things in a tasteful manner. Put a woman in a flattering and yet conservative dress or powersuit depending on what is being marketed to show the sensuality, then capture her alone, promoting femininity, independence, inner strength and beauty. It targets women in a positive light, giving back the general woman's esteem and respect and men will view women as beautiful in their confidence, success, determined, and yet gentle nature.
We must cut out the tasteless and unrefined, the sexuality and unrealistic approaches, and get back to the root of things. As women we must rise up and say: Stop. That is not us and we will not be viewed in this light. As men, we must rise up and say: Stop. Our women are not this way and will not be viewed in this light. As mothers and fathers we must rise up and say: Stop. Our daughters have not been taught to be respected for her sex. We will teach her self-respect. As a society, we must rise up and say: Stop. Our society is not a sexual mass that respect only sex, sexuality, and its pursuit like animals. We must cultivate the minds of the younger generation and teach the young women of this society that they are more than their legs and thighs and hips. We must teach them they have the blood of strong women who have suffered in ways unimaginable so they may have to right to be opinionated and independent. We must tell them their mother’s mother’s was Elizabeth Cady Stanton and she is woman, made from man to stand next to him, not below him. We must tell them of Maria Montessori, an educator, a philosopher and what she has done for woman. We must tell them what they can do as a woman.
It is the fault of all of us, those who condone the continued medium of advertisement: sex sells. We have seen it increasingly in recent generations. Companies and consumers must remember the products don't make a person, the person makes the product. Learn to compliment both men and woman and show them in a positive and flattering light. Being more realistic if not truthful in one's presentation will give the artist/company more credibility without them losing profits but most importantly a healthy respect for both sexes.
Honorable mention
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s and best wishes always... ~Genie~
This was, overall, nicely put together though, and sheds a lot of light on things I don't often think about. Nice job, and best of luck to you in the competition! 
