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Hundreds of new magazines are released each year in the US, UK and Canada. Yet many of them are doomed to failure or have failed already. But why is this so? Perhaps they did not have enough prior training and knowledge to survive in the industry...

Many out there have always wanted to reach the masses, put out their thoughts and opinions for others to hear and read about or to help educate the public at large. While others have always dreamed about being a business media mogul. Or may be you are an aspiring or already are a writer, editor or publisher that wants to get into the fast paced industry of magazine publishing but need something to teach you the background knowledge that the professionals have. Other possible uses are for organizations. Organizations may decide to produce an in-house publication dedicated to its employees which will act as an informer of news to both management and employees. Another possible aim is to produce the magazine for potential or existing customers. Moreover, in both cases the magazine will help to create an ora of togetherness since the magazine is only distributed to those in the company or existing customers. It is an obvious avenue of communication and advertising sales.

Creating one's own magazine allows for the possibilities of these dreams and goals to be attained. Similarly, creating a successful magazine will give you many green pastures of profits. It has been shown that magazine profits have increased substantially from year to year in both Canada and the US. It is an area of media that continues to grow enormously each year. This is in part because compared to other media, such as television and radio, magazine publishing is the least expensive to get started in.

For those out there who are interested in getting into magazine publishing it is often a daunting task to do self research before delving into the industry. But this is a must before getting into any major activity. First off, the obstacles can include expensive learning materials such as books. It has been found that in bookstores, books on the topic of magazine publishing range from $20 to even $200 dollars. But for someone who is just interested in the industry or is contemplating whether or not to get started in magazine publishing, these initial book prices are like investments in themselves. This should not be so. High priced books and other learning materials are the main obstacles newcomers face. And it is a factor that creates an ora of only those with money will be able to buy the knowledge that books and booklets represent.

This is where our company and our booklet come in. Our booklets are designed to have all the information an individual or organization would need that is related to their topic of interest, in this case magazine publishing. Our booklets are high quality, inexpensive and packed with lots of information. We are able to keep our booklets at a lower price to the consumer by maintaining low overhead costs and the use of other such cost saving strategies. All the meanwhile maintaining a high level of significant information in our booklets in an easy to read format.

We strive to make available the information, our booklets, affordable for everyone. Our aim has always been to educate and offer affordable products.

The editorial and graphics team have constructed the Create Your Own Magazine booklet (ISBN 0-9687772-0-1) to cover all facets of magazine publishing. It includes 14 sections that will teach you the related areas in magazine publishing. A relative synopsis of each section is given below:

Sections:


1 - A Magazine: The Basics
It is important to know the basics such as answering the question of what is a magazine? Its purpose and types of magazines that are available on the market today.
2 - Staff Assignment and Tasks
It is also important to understand even the basics of the staff. It would seem somewhat of a basic area to cover but it is prudent to clearly understand what each position is and what the position's responsibilities entail. This section covers every single position in the magazine whether it is in house or outsourced. From the publisher, editor, and art director to the circulation director, PR director, research manager and so fourth. All major positions are covered and explained.

3 - Audience
How will you know where to aim your sales campaign or even develop the magazine and its look if you don't know who will want to read your magazine? This section teaches you how to analyze and develop an understanding of your readership or potential consumer.

4 - Magazine's Look, Layout and Structure
After reading the previous chapter you may now identify the look you wish develop for the magazine. Tips and suggestions are given on how to develop the look making sure that it is congruent with your audience and demographics. Furthermore, this section explains the structure of a magazine such as the features, columns and departments.
5 - Dummy or Prototype Issue
New magazines often don't realize how important a dummy issue is to potential advertisers. Advertisers will want to see exactly how your magazine will look and determine whether or not your magazine is worth advertising in. Further explained is the importance of a dummy issue are to new magazines and its staff. Discussion also includes the answer of what should be included in the dummy issue.

6 - Ad Sales and Strategies to Developing Them
Advertising sales are large chunk of many magazine's revenues. But developing those ad sales takes know-how. Explored areas are the development a media kit and methods to finding possible advertisers as well and other ad sales strategies.

7 - Distribution and Circulation
This section explains technical process of the two major methods of circulation. Also methods of developing circulation such as direct mail campaigns and other methods are all explored in this section. How the distribution process occurs from printer to distributor to wholesaler to retailer are also explained and postal issues are mentioned.

8 - Printing Options
Popular printing processes are looked into. Full description of the entire spectrum of what happens before your magazine goes to print and what happens during that process (ie. from meeting with the printer and determining specification and deadlines and so fourth). Furthermore the issues of color (ie. four color process and halftone), paper (ie. weight, opaqueness, thickness, finishes such as gloss), and the finishing process (ie. binding options) are all elaborated in this section. Printing costs will some of your biggest expenditures so it is important to understand this process and how the final costs are arrived at.

9 - Alternative Revenue Streams
In magazine publishing there are several kinds of methods in which you may develop revenues aside from selling ad space or the magazine sales. Several methods such as foreign licensing, product branding and other avenues are fully explained here.

10 - Legalities
This section covers and discusses the primary legal issues in magazine publishing which include libel, copyright and obtaining an ISSN. This section conveniently includes the addresses and other contact information of related government organizations to help readers living in the Canada, US or UK on the aforementioned legal issues.

11 - Finances & Tools of the Trade
Included are tips on the issue of finance, business plan, as well as where to obtain financing for your fledgling publication. Have you ever been curious as to what software or equipment the professionals use to make a magazine? Tools of the Trade subsection covers all the major equipment and computer software that magazine professionals use.

12 - Competition
Knowing your competition is very important to the health of your magazine. Tips on how to use other magazines to make your's a better one. Further, tips on how and where to find your competition are described.

13 - Industry Terminology
Dozens and dozens of industry lingo, jargon and terminology are covered here. From magazine publishing jargon to printing and desk top publishing terms to acronyms used in the industry. People will think you're a pro after reading this section alone!
14 - Conclusion
A culmination of everything discussed is assembled here. Listing of all major points are reiterate and fine points emphasized.


Are you convinced that this booklet is quite comprehensive and will be useful to you? If so, we look forward to receiving your order. But first you're wondering how much is this wonderful booklet? This booklet was created wholly by Trancendal's writers and is not resaleable by any other entity.

Price: $12 USD (no additional cost for shipping to Canada or US. Overseas orders please include an addition $1.50)